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117 Musing 13 Dec 2025

Ads everywhere

Here’s what I think will happen in 2026: AI platforms will start offering paid placement within conversations where clear purchase intent signals are evident. The ads will be clearly labeled as sponsored, and they will likely tie into direct purchase opportunities. Eventually, ads will also appear embedded in other types of interactions, such as inspiration (where should I take my family on spring break?) and research (what…

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