How did Amazon even think this is a good idea. They’re not even pretending that this isn’t a bribe:

Amazon paid Ms. Trump’s production company $40 million for the rights to “Melania,” about $26 million more than the next closest bidder, Disney. The fee includes a related docuseries that is scheduled to air later this year. The budget for “Melania” is unknown, but documentaries that follow a subject for a limited amount of time usually cost less than $5 million to produce. The $35 million for marketing is 10 times what some other high-profile documentaries have received.

All of which has a lot of Hollywood questioning whether Amazon’s push is anything more than the company’s attempt to ingratiate itself with President Trump.

“This has to be the most expensive documentary ever made that didn’t involve music licensing,” said Ted Hope, who worked at Amazon from 2015 to 2020 and was instrumental in starting the company’s film division. “How can it not be equated with currying favor or an outright bribe? How can that not be the case?”

h/t John Gruber